Salam AlRafi Group (SRG)
Salam AlRafi Group is a family-owned holding company that operates in various sectors, such as property development, real estate investment, hospitality, and wholesale trading.
Challenges:
SRG Holding was on Oracle that was out of support and were looking at updating to a newer version of Oracle. Since the upgrade would be treated as a reimplementation SRG decided to look at other options.
Their current Oracle system was carrying a large number of customizations, and their processes were not lean.
Further the finance system they were using in Hospitality was running out of license within 8 weeks of project start.
Approach:
Pingala proposed D365 F&O with our Add-ins to enable integration with Opera and Micros build for hospitality.
We created a business case that proved a faster ROI than Oracle.
The project was run using agile methodology and aiming maximum usage of standard functionality.
Solution:
E2E processes based on a shared services approach.
The modules implemented are Finance, Procurement and basic WMS additionally Add-ins for Opera and Micros integration in Hospitality, that support GL postings, Outlet Consumption and correct VAT posting.
Sheraton Grand on SZR was taken live in 6 weeks of project start. Staybridge hotels after 3 months.
Remaining entities was completed within 9 months.
High level of Adoption and very few customizations.
Result:
SRG has achieved a higher level of transparency in their business.
They are able to gauge Hospitality performance daily due to integration to Outlets (Micros) and Front desk (Opera).
Procurement has been streamlined and automated
SRG is planning to expand the solution with Property Management, H2H bank integration and Vendor Collaboration
Salam AlRafi Group (SRG)
The group was founded in 1958 by Abdulsalam AlRafi, who started as a merchant in the AlRas Deira souq, importing and exporting agricultural products.
The group has since grown to become one of the leading property developers in the UAE, responsible for some of the most iconic buildings in Dubai, such as Burj Al Salam, Marina Heights Tower, and Stay Bridge Suites. The group also partners with international hotel operators, such as Marriott’s Sheraton Hotels & Resorts, to provide high-quality hospitality services.
The group’s trade finance subsidiary supports the local import-export sector by providing wholesale trading facilities to UAE wholesalers. The group is currently led by Mohamed AlRafi as Chairman and Fahad AlRafi as CEO, who are the sons of the founder Abdulsalam AlRafi. The group values honesty, in-tegrity, and long-term partner-ship, which have contributed to its success for more than half a century.